![]() In addition to the modern appearance, the matte finish on the exterior of the appliances is easy to clean and resists fingerprints. With the launch of Slate, we're offering a new finish that has a warm, rich look and feel that tested very well in our research." "During our conversations with designers and consumers, they expressed their strong desire for an alternative to stainless steel. ![]() "Individuality is very important to consumers who express themselves through the design of their kitchens," said Brian McWaters, brand general manager for GE Appliances. GE's new Slate appliances are finished with bold, brushed metal touch points, such as handles and knobs - offering yet more contrast and interest. Inspired by the rich texture and appearance of stone, Slate has a deep, warm and inviting look that exudes refinement and sophistication. "Slate is a universal, neutral finish that will suit consumers who want a premium finish that can complement or even replace stainless steel." "As people transition their kitchen appliances over time, it was important to us to find a finish from a palette that is timeless and harmonious, yet distinctive," said Lou Lenzi, director for GE Appliances' Industrial Design Operation whose team of designers created the new finish. Wether you are looking to replace a single appliance or remodeling your entire kitchen, GE's Slate appliances were designed to make a statement by themselves or blend with other stainless steel, black or white appliances. The result was Slate-a warm, grey metallic with a low-gloss finish that is a natural complement to the wide spectrum of wall colors, countertop materials and floor and cabinetry finishes found in most homes today. ![]() GE's industrial designers spent countless hours conducting consumer research and reviewing design trends in the kitchen, home furnishings, home entertainment products, and automotive interiors and exteriors. In response to the research, GE is launching a new finish called Slate across its GEĀ® brand of appliances. , - Septem- (NYSE: GE) - While stainless steel is still considered the premium finish for home appliances-accounting for 35 percent* of the kitchen appliances sold today-GE's consumer research has found that a significant portion of homeowners are looking for something different. Warm, grey metallic with a low-gloss finish, Slate is a natural complement to the wide spectrum of materials used in today's modern kitchen designs. As stainless steel plateaus near 35 percent* of all appliances sold, GE breaks ground with a new fashion-forward finish, Slate.
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